Google Local Services Ads + Meta Ads · Updated Aug 21, 2026 · LSA leads thru Aug 20, Meta thru Aug 21, LSA spend thru Aug 17
This Month · August 2026
This monthAugust 2026 · month-to-date
Billable leads
46
21 LSA charged + 25 Meta
Ad spend
$1,953
LSA spend last updated 8/17
Blended CPL
$42.46
▼ 18% vs July
Projected month-end
87 est.
~50 LSA + ~37 Meta leads at pace
The short version: Meta is still busier than July (+32% daily lead pace on the same $57/day budget) though its cost per lead drifted back to July levels ($45.67) after a slow stretch this week — one to watch — and LSA slowed seasonally but is stabilizing, with the week of Aug 17 matching the entire prior week by Thursday. Reminder for reading ROAS: Hemma's 8–10 week cycle means this month's revenue mostly comes from June–July leads.
This weekWeek of Aug 17 (Mon–Thu) vs week of Aug 10
LSA leads (wk of Aug 17)
8
already matches all of last week
LSA charged (wk of Aug 17)
5
vs 6 all of prior week · 1 in review
Disputes to check
1
Aug 20 Akron call — “in review”
Resolved this week
1
Strongsville review → charged
Meta doesn't break out weekly in these exports — weekly figures are LSA.
Money — liveAugust funnel & ROI
Every number cell is editable; leads and spend are pre-filled from the exports. Add estimates booked, deals closed, and revenue from the job log — everything recalculates, and the tiles above follow.
Source
Leads
Ad spend
CPL
Est. booked
Deals
Close %
Revenue
ROAS
Google LSA
—
—
—
Meta Ads
—
—
—
August total
—
—
—
—
—
—
—
—
Leads = billable only (LSA charged + Meta lead forms) — August's 11 free/filtered LSA leads are excluded so costs aren't understated. Values save in this browser on this device.
Platform detailGoogle LSA — August
Total leads
32
22 calls · 10 messages
Charged (billable)
21
66% of all leads
Free / not charged
11
10 not charged + 1 in review
CPL
$50.72
per charged lead · as of Aug 17
LSA leads per week
Week beginning (Mon) · Aug 17 bar covers Mon–Thu
ChargedNot charged
Where August's leads came from
Top cities, LSA leads through Aug 20
Volume slowed, then steadied. ~1.6 leads/day vs 2.5 in July, but the week of Aug 17 matched the entire prior week by Thursday — the seasonal dip may be leveling off.
Cleaner mix so far. No repair-flagged or junk leads yet in August; geography is spreading south and west (North Royalton ×4, Hinckley, New Franklin, Clinton).
Platform detailMeta Ads — August
“Hemma | Leads | Summer 2026” · $57/day · lead form objective
Leads
25
▲ 1.19/day — +32% pace vs July
Spend
$1,141.79
Aug 1–21 · on pace for ~$1,685
Cost per lead
$45.67
▲ back to July's level
Reach
10,297
24,006 impressions · freq 2.3
Still ahead of July on volume, but CPL crept back up. $40.61/lead through Aug 17, then ~$208 over four days for 2 leads → $45.67. Frequency 2.3 is healthy — if the soft stretch continues next week, refresh creative before raising budget.
What we recommendRight now
1 · Hold the Meta budget; refresh creative if CPL stays elevated next week. Volume is up 32% on the same spend — feed what's working, fix the ad before adding dollars.
2 · Ride the LSA seasonality. Lean into fall-appropriate jobs (repairs, staining, three-season rooms) and revisit weekly budgets in September rather than overbidding a cooling market.
3 · Log estimates weekly, not just closed deals. With the 8–10 week cycle, estimates booked is the leading indicator; deals and ROAS confirm it two months later.
4 · Keep the review engine running. Review count and rating directly drive LSA ranking as competitors bid into fall.
Google review count
update weekly from GBP
Average rating
rating + count drive LSA rank
Why these are here
Review velocity is the biggest lever on LSA ranking. Confirm the post-job review automation fired on every completed project — every call.
Past Months
ArchivePick a month
July 2026
Month summaryJuly 2026
Billable leads
82
54 LSA charged + 28 Meta
Ad spend
$4,226
$2,942 LSA + $1,284 Meta
Blended CPL
$51.54
per billable lead
Peak of the season
76
LSA leads — the year's high
Money — liveJuly funnel & ROI
Source
Leads
Ad spend
CPL
Est. booked
Deals
Close %
Revenue
ROAS
Google LSA
—
—
—
Meta Ads
—
—
—
July total
—
—
—
—
—
—
—
—
Platform detailGoogle LSA — July
Total leads
76
58 calls · 18 messages
Charged (billable)
54
71% of all leads
Free / not charged
22
21 not charged + 1 credited
CPL
$54.49
per charged lead
LSA leads per week — July
Week beginning (Mon) · edge weeks can span months
ChargedNot charged
Where July's leads came from
Top cities, July LSA leads
Repairs made up a big slice. 20 of 76 LSA leads were repair-flagged (boards, railings, staining, ledger work).
People searched for Hemma by name. 8 leads came from direct business searches — the brand pulling demand on its own.
Dispute filtering worked. Wrong numbers, an HVAC call, and a Craigslist misdial screened at no cost; one charged lead disputed and credited back.
Platform detailMeta Ads — July
Leads
28
0.9 per day
Spend
$1,283.93
of ~$1,767 budgeted
Cost per lead
$45.85
Reach
9,648
27,600 impressions · freq 2.9
June 2026
Month summaryJune 2026 · LSA only — Meta launched July 1
LSA leads
73
54 charged · 19 free/filtered
Charge rate
74%
in line with season avg
Spend & CPL
—
add June spend on Season tab
Context
Second-busiest month of the season — early-summer demand in full swing.
May 2026
Month summaryMay 2026 · LSA only — Meta launched July 1
LSA leads
54
44 charged · 10 free/filtered
Charge rate
81%
best of the season
Spend & CPL
—
add May spend on Season tab
Context
Appointment-heavy month — many “APPT” flags in the inbox notes. One bad lead credited.
April 2026
Month summaryApril 2026 · LSA only — Meta launched July 1
LSA leads
44
28 charged · 16 free/filtered
Charge rate
64%
2 disputes credited
Spend & CPL
—
add April spend on Season tab
Context
Spring ramp — volume tripled from March as the season opened.
March 2026
Month summaryMarch 2026 · LSA launched Mar 14
LSA leads
15
10 charged · 5 free/filtered
Charge rate
67%
first 2½ weeks live
Spend & CPL
—
add March spend on Season tab
Context
Launch month — account live Mar 14, first leads within days.
Season 2026 · annual run
Annual runSeason 2026 · Mar 14 – Aug 20
Total LSA leads
294
198 calls · 96 messages
Charged (billable)
211
72% of all leads
Filtered at no cost
78
+ 4 disputes won (credited)
Booked appointments
23+
flagged “APPT” in the inbox notes
Annual reviewSeason money — 2026
Everything spent and every billable lead, all year — every number cell is editable. Fill in the missing LSA months (LSA dashboard → Transactions → each month's total) and season CPL & ROAS compute live. Print this tab at season's end for the annual review.
Season ad spend
$6,180+
add Mar–Jun LSA spend below
Season billable leads
264
211 LSA charged + 53 Meta
Season blended CPL
—
needs all months' spend
Season ROAS
—
revenue:
Month
LSA charged
LSA spend
Meta leads
Meta spend
Month CPL
March (from 3/14)
—
April
—
May
—
June
—
July
—
August (to date)
—
Season 2026
211
—
53
—
—
Month CPL = (LSA + Meta spend) ÷ (LSA charged + Meta leads). August LSA spend is the Aug 17 transactions total. Values save in this browser on this device.
TrendThe season's shape
LSA leads per month since launch
March 2026 – August 2026 · August covers the 1st–20th
ChargedNot charged / credited
Where leads come from — all time
Top cities across all 294 LSA leads
What the season saysTakeaways
The season has a clear shape. Volume ramped 15 → 44 → 54 → 73 → 76 from March to July; August is pacing to ~50. For 2027: bid aggressively April through July, ease off into fall — the curve proves it.
The charge rate holds around 72%. Google's filtering plus our disputes keep roughly 1 in 4 leads free; four disputes won outright. Keep contesting anything out of scope.
The service area has a spine. Akron (26), Medina (17), Solon (17), Brunswick (16), Canton (14) anchor the map — the roadmap for the next service-area pages and review pushes.
Repairs are a standing stream. 31 repair-flagged leads across the season — they hold up better than full builds off-season and can keep LSA producing through the slow months.
Call Notes
Weekly callAgenda · week of Aug 17
Uncheck the boxes at the start of each call — checks and notes save in this browser on this device.